Social Media Content

What's a Wonder Bud?

An Instagram Takeover of @SDDesignTrek

Tools Used:

XD, Spark, Instagram

"What does it mean to be a Wonder Bud?" I sought to explore the answer to this question by procuring a collection of authentic content from the team of "Wonder Buds" at Wonderist Agency. Balancing video accounts from Wonder Buds with infographics, I produced a three-part Instagram takeover to kick off SD Design Trek's 2021 virtual event for young designers.

Process

With a lean team and growing client list, I volunteered to spearhead this project. I handled all aspects of the planning and execution, including:

  • Liaising with the SD Design Trek Co-Drivers to communicate our content strategy for the takeover
  • Planning and storyboarding the content
  • Writing all copy, from the company descriptions to post captions and story content
  • Procuring video content from Wonder Buds
  • Designing infographic posts
  • Posting all content the day of the IG takeover

The Takeover's first hour focused on introducing a company overview of Wonderist Agency.

Part Two of the takeover featured IGTV clips of the design team sharing what it's like to design for dental.

And Finally, Part Three celebrated Wonderist's active social culture.

The Takeover's first hour focused on introducing a company overview of Wonderist Agency.

Part Two of the takeover featured IGTV clips of the design team sharing what it's like to design for dental.

And Finally, Part Three celebrated Wonderist's active social culture.

Check out Day 1 of the 2021 IG takeover Here:

@SDDesignTrek
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